“It’s like separating - I guess a family gets too large, you’re separating your families and they have their own home now and this is what he’s doing.” They can have what they want around, they can have their own identity without having to you know, look at all the Laker greats that have played up there and the enormous success the franchise has had, and also the Kings themselves. “For the players when they go in they know this building is dedicated to them. “If you share a building with not one but two teams, it’s a very difficult task, it really is,” said Jerry West, a consultant to Ballmer and Clippers executives since 2017. “It’s not the Hall of Fame but with as many championships as we’re going to win here, it’ll be better than the Hall of Fame.” “I like to think about it as a basketball palazzo, an homage to the game of basketball,” Ballmer said Friday. While describing the building’s 1,500 bathroom fixtures, one of the world’s wealthiest people noted he was “not ashamed to admit actually I’ve become a real obsessive about toilets.” The 18,000-seat arena’s architecture will seat fans closer to the court, and Ballmer’s voice rose to his trademark, excitable bellow while describing the potential for similarly roaring acoustics. Darrell energizes a crowd like nobody's business."įlatRate is currently offering an exclusive moving package to all Clippers' fans.After the drumline and dancers filed off a scaled-down basketball court, but before Kawhi Leonard and Paul George closed the groundbreaking ceremony of the Clippers’ long-planned Inglewood arena by dipping chrome-tipped shovels into dirt, Clippers owner Steve Ballmer told his audience about his favorite elements of the billion-dollar Intuit Dome. "After seeing his amazing energy and dedication, we knew the partnership was essential. "From his Clippers-themed car to his snazzy suit, he is the official-unofficial face of the team," says Chelsea Tillett, the Executive Producer at 24DP Creative Agency. The sponsorship comes at a perfect time with the addition of Vinny Del Negro as The Clippers' new head coach and the reveal of The Clippers' brand new uniforms and logo. We want that kind of commitment representing our brand." "His enthusiasm and fun attitude are unmatched by any other devoted fan we've seen for any team. " Clipper Darrell was an obvious choice for us as a spokesperson," says Alex Ravich, the General Manager of FlatRate's California branch. The campaign will continue through the season with online banner ads, social media cross promotions, giveaways and television spots on FOX Sports. That's when I said this is going to be my team and we're going to rise together."įlatRate Moving™ and Darrell teamed up in early September, and since have already recorded two exclusive radio spots for KFWB News Talk 980, multiple print ads in The Clippers' official magazines, and booked several VIP and educational appearances. "Then I heard an announcer saying the same thing about the Clippers that my former boss had said about me - how they would never amount to anything. "I was at home feeling sorry for myself after being let go," says Darrell. He has become a legend in LA.ĭarrell's sudden dedication was inspired after he lost his job as a general manager at a communications-based store in Los Angeles. Darrell's car, a red, white, and blue ode to his team, and his matching suit can be seen at every home game. His chants can be heard up and down the aisles of the Staple Center in Los Angeles, CA, the team's home. FlatRate Moving's campaign slogan for The Clippers is "Serious Fans Deserve A Serious Move," a spinoff of their national slogan "We Take Moving Seriously, So You Don't Have To®."ĭarrell Bailey, who prefers to go by his moniker Clipper Darrell, has been a fixture at The Clippers' games for nine seasons and a dedicated Clippers fan for over 15 years. FlatRate Moving™ has been the exclusive moving company for The Clippers for two years, but this year 24DP, their Advertising Agency of Record, decided to spice things up and brought Clipper Darrell on board to become the face of the L.A.
0 Comments
Leave a Reply. |